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Staff Reports

Staff Reports

Gaia GPS

Offline Topo Maps For Sale on App Store

by Staff Reports June 14, 2010
written by Staff Reports

If you don’t like to take tracks with your iPhone, but you are interested in maps and backcountry nav tools, then Offline Topo Maps is the app for you. In Offline Topo Maps, we stripped Gaia GPS down to the bare essential and redid the app to have a full-screen map display. On either iPad or iPhone, Offline Topo Maps makes for a fast, immersive mapping experience.

  • Interested parties can check out the iTunes listing for Offline Topo Maps
  • You can also view the Offline Topo Maps manual to get a feel for the app.

Another good thing about Offline Topo Maps is that we took the time to polish the feature set, and we improved some things we have been meaning to for Gaia GPS. For example, in Offline Topo Maps, we made sure the map arrow doesn’t get clipped when it rotates. We never seem to fix “minor” defects like these because we are always busy with other things in Gaia, but for Offline Topo Maps, we were more interested in “works really well” than “has lot of features.” That said, all of these minor improvements also appear in the next version of Gaia GPS, so Gaia is going to be pretty awesome when v3.2 is approved too!

June 14, 2010
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Gaia GPS

Gaia GPS for Android on Sale

by Staff Reports May 17, 2010
written by Staff Reports

Today we launched v1.0 of Gaia GPS on Android. Gaia GPS on Android includes topo and road maps, offline mapping, location and altitude displays, a widescreen map, and more. Next, we are planning to port over more features from our iPhone app – GPS tracking, waypoint marking, additional map types, and other cool stuff.

You can download a demo version here. This version of the app restricts map caching, unless we have your IMEI/MEID registered for beta testing.

This link will bring up the app on the Android market, but it will not work in a browser: Gaia GPS on Android.

Also, please let us know what you think. We are tracking user requests and bugs, and we’ll base our development plans on the feedback we get. You can email any comments, bug reports, or feature ideas to android@gaiagps.com.

Here is a picture of the main map screen:

And here’s one of the download screen, where you can cache maps for offline use:

May 17, 2010
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Gaia GPS

A Track I Took with 3.0

by Staff Reports May 6, 2010
written by Staff Reports

This was the final track Anna and I took that let us know Gaia GPS 3.0 was ready for a store launch, not that this bit of testing really compares to our stalwart beta groups tests.

We took this track on a long-planned vacation to backpack on the big island of Hawaii. It runs from Waipio Beach to Waimanu Beach. Here it is on trailbehind and everytrail.

I am going to blog about this hike and add my photos later on, but we have been really busy with Gaia since we got back, so I haven’t gotten to do it yet. In summary, it was a cool 
walk with a lot of up and down, and this trail is the only way to get to 
Waimanu Valley unless you are a really strong kayaker.

Coming up in 3.2, we are launching the Map Store, as well as iPad compatibility.

May 6, 2010
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Gaia GPS

Gaia GPS 3.0 Due Out Any Day Now

by Staff Reports April 21, 2010
written by Staff Reports

We sent Gaia GPS 3.0 to the App Store last Friday, and we hope to see it live any day now. 3.0 is an almost complete overhaul of Gaia GPS. For a little preview, you can see some pictures that we prepared for the user manual online now.

Anna and I have also been using our backpacking vacation in Hawaii to do some comprehensive tests on the app, and you can see a long track we took of a trip from Waipio to Waimanu.

Gaia GPS users will notice a totally new look and feel to the app, as well as a bunch of new features:

  • live altitude and speed graphs
  • customizable stat overlays on the map (overlay your choice of stats and graphs)
  • an overall trip computer for long term stats
  • retractable map controls, and a full-screen landscape map view
  • sunrise/sunset times
  • a horizontal compass on the map that can be hidden with a touch
  • fast, native graphics, skinnable to any colors you’d like
  • now in Chinese, Portuguese, and Swedish, with Spanish and German coming in 3.1

So, there are a lot of improvements in Gaia GPS 3.0, and we hope all of the people who use the app enjoy it as much as we do! We have been steadily working on Gaia GPS since last summer, making incremental improvements, but for 3.0 we decided to overhaul the whole thing. We think you will find the app is now reliable, fun-to-use, and customizable for whatever activity you are mapping or tracking. I hope it helps many people on an adventure or two this summer.

April 21, 2010
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Gaia GPS

Gaia GPS For Android _ Looking for Beta Testers

by Staff Reports March 8, 2010
written by Staff Reports

We are now working on a port of Gaia GPS for Android. If you have an Android phone and you are interested in being a beta tester, email me at andrew@gaiagps.com.

We have just now begin to storyboard the Android app, and we plan on having our first release at the end of March or beginning of April. The first version will be a subset of the features of Gaia GPS, and we will work to get it more feature complete as the spring wears on. We are thinking that we’ll launch offline topo maps first, and add GPS tracking and the rest later.

So, if you want to give us feedback on what features to include and what Gaia GPS for Android should look like, drop me an email.

March 8, 2010
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Gaia GPS

In the Beginning, You Know Nothing (a blog post about starting up)

by Staff Reports March 2, 2010
written by Staff Reports

When you start a company doing something new, you know nothing. Not only don’t you know anything, but you are also intoxicated with the possibilities of a new venture, and your thoughts are even more irrationally exuberant than usual. You are wrapped up in your fantasy world where you believe everyone thinks the same way you do, interacts with software the same way you do, and wants the same things you do.

Once you have stopped your brain from spinning wildly, you can start making progress. Progress begins with measurement, and there are three obvious ways to go about this: talking, software analytics, and user observation.

The first thing you do is talk to people about your idea. This is the easy part, and it usually comes before you have funding or anything like that, maybe before you are even committed to starting the company. You need to find people who will listen to you prattle… anyone will do for this, including your mother and close friends. You have lots of ideas floating around, so you say them aloud, people comment, and you begin to refine your idea and the narrative around your company. You start with whoever will listen, but as you begin to understand what different sorts of people will tell you, you seek out stakeholders to talk to – people who might be actual users, investors, and employees of your company. You talk, you refine your ideas, but most importantly you listen.

After you get all the talking done, the real data collection begins… the other two ways to measure data are the hard part, but that’s where you start to find real answers. This means that you need to have people use your product, and 1) measure their usage with analytics (i.e. Google Analytics, Pinch Analytics, custom Python scripts), and 2) watch them use it and talk to them about what they did.

But whoa there! Where’s the product? How do we measure usage of the product if we haven’t built it yet? The answer to that question is the primary point of this blog post – you need to build a product, as simply as possible, and as quickly as possible, as soon as you get done with the talking. The point in keeping it simple is not because it’s easier to build or that people will like it more… the point is to keep it simple enough to measure clearly.

There are a lot of ways to waste time at a start-up. You can putz around with logos, PR, brochures, blogging, and while all of these things have their place, it is not at the beginning of a start-up. The only thing you do at the beginning is measure and iterate. The cycle looks like this:

  • 1) Founders talks to friends and potential stakeholders
  • 2) Founders builds steaming pile of dog feces in 1-7 days
  • 3) Founders measures interaction with software
  • 4) Founders changes software
  • 5) Repeat steps 3-4 until millions of people praise your software and you are rich

Everyone who reads Hacker News thinks they already know all of this. I am just describing Steve Blank’s customer development model, the lean start-up, and all of those other terms that we throw around. But I often think people miss the point of why we do it this way. It’s not just that simple products are easy to use and get right, it’s that they allow you to measure. If you start out with complicated software and begin measuring then, there’s a good chance you’ll never find the right metric and never make any progress. People spend a lot of time talking about the minimum viable product and how that’s the right thing to launch. But before you even start thinking about a public launch day, you need to have a really minimum product. It shouldn’t just be embarrassing… it shouldn’t work properly or do much of anything.

Let me give you an example. Let’s say you want to build a Facebook role-playing game. You have a great idea for a role-playing game like Mafia Wars, but with a financial theme where all players are corrupt business owners and stock traders. Where do you start?

I would say that the more complicated your game is to start, the worse off you’ll be. For this sort of thing, that means you probably want to build a 30 second-game experience with zero art, zero sounds, and zero Facebook viral elements. It should just be like a 30-second Zork experience. For those of you that don’t know, Zork was a pre-cursor to World of Warcraft where game play would proceed roughly as follows:

  • Terminal spits out: You are attacked by a ghost. It haunts you for 1 point of health.
  • You type: I attack ghost with sword.

The reason to keep your game short and build almost zero game play initially is so that you can start measuring. You have a noise-free baseline from which you can iterate. Now that you have a “game”, you can add in a picture of the player. Does that affect retention? You can add a sound for swinging your sword. Does that move the needle? You can add a viral message to notify your friends when you kill the ghost. Did that help?

If you had started your game with some sounds, some art, and some viral messaging, and it started out reasonably well, that may seem good, but do you have any idea which of those elements is the one getting you traffic and retention? Probably not. It is much preferable to start with something that doesn’t work at all and find some little smidgeon of goodness, than to measure some mediocre game hoping for a signal to emerge.

Simplicity is something I thought I understood when I wrote my first website, but I now realize I almost totally missed the point. All of my software projects to date have started off too complex, but that won’t happen again. I won’t muddle through mixed signals and waste countless hours building things without reason. I’ll start simple and measure, measure, measure, and I suggest you do the same.

The true strength in simplicity is clarity of measurement, which gets you to insights that no one else has, and in the end, those unique insights are what start-ups are really about.

March 2, 2010
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Gaia GPS

Effects of Translation – Charts and Graphs

by Staff Reports March 1, 2010
written by Staff Reports

Another thread popped up today on Hacker News about the cost and effects of internationalization – a fellow entrepreneur found that he could get cheap translations on Second life. Similarly, we recently translated Gaia GPS’s app description to various languages using Mechanical Turk, and we also had great results.

A week ago, I compiled some charts from Appviz to summarize the effects of translating our description (we didn’t internationalize the software).

  • You can download these charts as PPT or as a PDF.

I should point out a couple of things though:

  • These charts are now a week old, and the translation impact is a bit better than these charts represent.
  • This data is muddled because at the same time as we did translations, we released a new version of our app, and it has been phenomenally popular in the US. We have gone from ~75th place to 13th place in Navigation, and our revenues are up to almost 200/day from ~30/day, with a new record coming everyday.
  • We also increased our price from $1.99->$2.99 right when we released, prior to rising up the rankings.

So, we are seeing massive changes in all of our stats right not, but ceterus paribus, our revenues went from 10% internationally to around 30%, and we’re definitely getting our money’s worth from the translations. Between the translations and the new release, it’s pretty exciting times for us. We have enough cash for ramen at least 🙂

March 1, 2010
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Gaia GPS

Conserving Battery Life Part 2

by Staff Reports February 24, 2010
written by Staff Reports

People have been sharing ideas about how to conserve battery life on our mailing list. Here’s a suggestion that I had never thought to try, but I plan to on my next long trek.

I found it very useful to remove the SIM card from the phone, in addition to disabling all the possible radios and notifications. When you do that, the phone knows it doesn’t have a way of communicating with cell towers and stops trying to find service. The GPS works just fine without the SIM card.

A couple weeks ago, I did a snowshoeing backpack trek – about 10 miles
between the 88 and the 50, just south of Lake Tahoe – and by the end of
the 3 days, the phone still had about 50% of the battery. I wasn’t using it for actually logging my trip, but for navigation and orientation only, so I was turning it on every so often each day.

Just remember to keep the SIM tool handy (I always keep it on a
keychain or something else attached to the backpack).

February 24, 2010
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Gaia GPS

Email from a User About Battery Life

by Staff Reports February 23, 2010
written by Staff Reports

Here’s an email a user sent to our Google Group today. The bold is my emphasis:

…you could also consider getting an iPhone case with the built-in external battery to extend useage.

However, I made an 8-hour hike last October in the middle of nowhere Utah and only lost about 70% the iPhone’s battery by shutting off wifi and the G3 radio while keeping Gaia running. I also took quite a few pictures.

Definitely download the maps ahead of time.

Quite honestly, our internal tests have resulted in about 6.5 hours of battery life, but I wouldn’t doubt that higher is possible!

February 23, 2010
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Gaia GPS

Skiing Up Alder Hill

by Staff Reports February 23, 2010
written by Staff Reports

I took my usual jaunt up Alder Hill today. I recorded a track and took some photos with Gaia GPS, and used Gaia’s EveryTrail integration to upload the track to the net. You can read the full report here.

February 23, 2010
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