Professional rock climber Matt Segal knew that sport would never be enough for him. Plus, he was fed up with drinking bad coffee on climbing expeditions. So Segal founded Alpine Start, an artisan instant coffee company, while continuing to raise the bar in climbing. Tune in to the Out and Back podcast to learn how Segal balances his indoor and outdoor careers, and how a near-death paragliding accident inspired him to take his company to the next level.