Well, the three of us who work on Gaia GPS are terribly excited by our launch results so far. I know it’s not typical for companies to share their sales numbers, but I don’t see the harm, and hopefully we can do our bit to lift the veil of obscurity from the iPhone market by continuing to do so.
Day 1, we sold 55 units and reached 50th place, as I detailed in my previous blog post. That was a good and promising start, but Day 2 was even better. Yesterday, Gaia GPS sold 85 units, and we moved up to 20th place in the navigation category. I suppose we could still get hammered by bad reviews, but it seems like the app is being very well-received. We’re steadily moving up in the rankings, and if we can keep this up, then we have a hit on our hands. Breaching the top 20 is important too – top 25 gets you a lot more visibility on the iPhone, and then top 20 gets you visibility on iTunes. We’re 17th right now.
We’re still trying to get some press attention, but it doesn’t look like it’s necessary to breach the top ranks. While we haven’t gotten covered by the New York Times or anything like that, we have creates some buzz on Twitter and other social networking sites. For example, a search for Gaia GPS or GaiaGPS on Twitter reveals that people are finding out about Gaia GPS, press or no press. We also generated a good discussion and even some related sales from posts on Hacker News and Reddit.
If you are interested in seeing the rankings in the Navigation Category, including Gaia GPS highlighted in bold, you can visit this page that my co-founder Anna set up. We get this page emailed to use when our rank changes, based on a script Anna also wrote.
Well, enough of this sales reporting… launch week continues.